How to Write the Perfect Email That Converts — Copywriting Tips for Beginners
Building an email list can be a huge but difficult task if you know the basics. You could be trying to get out of your crappy job, so you decide to go into email marketing. There’s one problem, you are not a professional copywriter.
The big question going through your mind is Can a beginner succeed as an email marketer? Can a beginner write an email that converts? The answer to your questions is YES! You can succeed even as a beginner in email marketing. Yes, you can write a perfect email that converts like crazy without being a professional copywriter.
We’ll assume you found a way to build your email list. I mean, the problem now would be writing the perfect email that conves; that’s why you are reading this. There are specific steps involved in writing the perfect email that converts. These are easy steps that even beginners can follow and still write a perfect email that will convert.
Convert what, you may ask. Convert cold leads to clients that purchase either your goods or your services. Read on to find out how to create that perfect email that will convert even as a beginner.
Two Important Factors to note when writing the Perfect Email that Converts
1. The subject line
2. The email body.
Writing the perfect subject line.
The subject line is crucial, and it is the most vital factor that increases your email opening rate. Before writing the perfect subject line, you need to know a certain rule. The rule is called the A-B-C rule.
- A — Attention
- B — Benefit
- C — Curiosity
These three words play an essential role in writing the perfect subject line to increase the email opening rate. It is important to know the subject line needs to target a specific group of people. Those particular groups of people are called Target audiences. The target audience refers to those you are targeting/writing to in your emails that need your services.
As a bodybuilder, your target audience would be people interested in increasing muscle mass. An accountant that wants to land more clients is certainly not your target audience.
Let’s break it down a little with an example.
Our target will be a real estate agent named Dan. Dan has not been making sales comes across a subject line that says; Real Estate Agent? 5 Secret Tips To Get High Paying Clients. We have Dan’s interest at this point.
That subject line touched each part of the rule. Attention — Real Estate Agent, Curiosity — 5 Secret Tips, Benefit — To Get High Paying Clients in the subject line.
Such a subject line is sure to increase the opening rates of the email. The subject line touches the pain point of the real estate agent. His pain point is that he has not been making sales, and the subject line tells him that he can solve his problem if he opens the mail.
Another example would be a subject line that says; Stuck in your house? 7 Ways to make money from your bedroom. This subject line follows the ABC rule with the first statement taking advantage of the coronavirus trend. When you write a subject line, you should test it using a website called sendcheckit to test your subject line.
You can also try using subject lines that scream urgency and deadlines too. An example could be a subject line that says; 48 hours remaining, grab a copy of how to double your sales in 72 hours. Humans are wired in a way that once we see a timeline or deadline that targets our specific needs, we tend to jump on the deal quicker.
Testing your subject line helps you understand those things that can either boost your subject line or reduce the strength of your subject line.
Writing the Body of the Email that Converts
You need to know and understand a particular rule before writing the email body that converts. The rule is called “The T-C-P-A-R-S Rule.” Let’s break it down a little, guys.
1. T — Target
The target refers to the kind of person you are writing to. Let’s assume you are into the fitness niche; your target could be fat people who want to shed weight or people who want to add muscles. The target is the person you’re trying to sell your services to. If you are into cosmetics, your target would be ladies that are into cosmetics.
It is crucial that you know your target. That is the beginning of the journey. To put things into simple words, how about a demonstration. Remember the real estate agent subject line above; let’s use that to write a perfect email that converts. Now, we have our target; a real estate agent.
T — Target (Real Estate Agent)
2. C — Call out
The call-out refers to the first statement or sentences in your email. It has to be good, and it needs to get their attention. The call-out needs to tell your audience that they should keep reading. It should inspire curiosity and hook them. Please think of the call out as a bait for fish; the trick is to make them go all in and swallow the whole email.
Usually, when writing an email, it is excellent to personalize it. Humans are wired to be a bit selfish. I mean, they don’t care much about you, so it’s your job to make them care by giving them what they want.
An example of a personalized call out could be something like this;
Hey Sandra
Growing Instagram followers can be challenging. Sandra, have you been struggling with growing your Instagram followers?
You have got to admit that Sandra would feel important at this point. We also touched on her pain point, which is struggling to grow Instagram followers.
A better example using our real estate agent would be something like;
Hey Dan
Dan, have you struggled with getting high-paying clients to buy your real estate properties?
We zoned in on Dan’s problem. We have Dan’s attention. The next thing is to move on with the rule.
3. P — Personal Connect
Personal connection is important; you need to trigger emotions. They should know that you have had the same problem with them. They will feel better knowing that you have been where they are, suffered like them, and also found a solution to the problems or suffering.
Using our example of a real estate agent, it could be something like this;
Dan, like you, I too have been there. I struggled to sell real estate properties for four years, and when I was lucky to sell anyone, I sold it for crappy money. It was unbearable, the pain.
Okay, for real, I’m sure Dan is sold at this point. You have got to admit; this sends out that personal connection. I have been where Dan has been. I have gone through what Dan is going through.
4. A — Authority
You have to come from a place of authority. Earlier, you showed Dan that you have been through what he is going through. Now, you need to tell Dan that you have cracked the code. In other words, impress Dan. Make him put some respect on your name.
The Authority sentence could look like this;
I kept looking for the right strategy, Dan; I tried really hard. After years of crappy sales, I have sold more than 150 luxurious apartments and counting. The fun part is I don’t even have to be there.
What is running through Dan’s mind at this point? Holy cow, more than 150 luxurious apartments? And he’s not even present at the location? How did he do it?
Congrats, Dan is sold, but not we have to make him finish the email.
5. R — Reciprocity
You can call this the icing on the cake. Reciprocity is when you give your target audience something they will need. Don’t go sounding so salesy (if that’s a word).
Using our real estate agent, Reciprocity could be something like this;
Dan, I’m not crazy, but I decided to give away my real estate program for $19.99. You can sacrifice your favorite coffee for this. I thought of giving it away for free, but I believe people should pay value.
When you purchase the real estate program, you automatically get access to a support group of elites like me that will guide you. You also get the templates, copies, Facebook ad copy, and software we use to scale our real estate business for free.
6. S — Social Proof
This part seals it all. You should add some social proof. The social proof can come in the form of images, screenshots of your earnings or student’s earnings, or even 5-star review comments. Social proof tells your reader that you know what you are doing. When they see screenshots of your student’s earnings or even screenshots of your earnings, their resolve becomes stronger.
Let’s go with a 5-star review with an image setting for our social proof.
At this point, Dan is waiting for the red button to press. Dan will push any buttons.
To recap, how about we recreate the email format here.
Hey Dan,
Dan, have you struggled with getting high-paying clients to buy your real estate properties?
Dan, like you, I too have been there. I struggled to sell real estate properties for four years, and when I was lucky to sell anyone, I sold it for crappy money. It was unbearable, the pain.
I kept looking for the right strategy, Dan; I tried really hard. After years of crappy sales now, I have sold more than 150 luxurious apartments and counting. The fun part is I don’t even have to be there.
Dan, I’m not crazy, but I decided to give away my real estate program for $19.99. You can sacrifice that favorite coffee for this. I thought of giving it away for free, but I believe people should pay value.
When you purchase the real estate program, you automatically get access to a support group of elites like me that will guide you. You also get the templates, copies, Facebook ad copy, and software we use to scale our real estate business for free.
Click on the link below to get your copy of the real estate program for a coffee equivalent price.
I can’t wait to see you on the inside. Let’s make your own success story into a review too, and I’ll place it at the top.
Best regards
Jack Carl
What do you think? Dan is so going to buy it, and when he does and succeeds, which he will, he’s been promised the top spot of Jack’s review.
Dan would be so happy; heck, I would be comfortable getting the top spot.
Conclusion
Even a beginner can write the perfect email copy that converts. The best part is that you don’t need to be a professional copywriter. Copywriting 101 rule is that you should stick to the basics and rules. The two rules are the ABC and the TCPARS rule.
ABC stands for Attention, Benefit, and Curiosity
TCPARS — Target, Call-out, Personal Connection, Authority, Reciprocity, and Social Proof.
Follow these rules, and you’re sure to write the perfect email that converts.
